Group 1 - The core trend in the cosmetics industry is the rise of multifunctional makeup products that combine skincare benefits, such as products that integrate eyeliner and eyebrow pencil, or lipsticks and blushes [1] - The demand for skincare-infused makeup is driven by consumer preferences, with 26% of surveyed consumers ranking "skincare" as the second most important factor after makeup effect, surpassing traditional considerations like price and texture [1] - The target demographic for this trend primarily consists of young individuals aged 24 to 44 and urban women, particularly in first-tier and new first-tier cities, who represent 29% of this group [1] Group 2 - Domestic brands are effectively capturing this demand by leveraging gentle skincare ingredients, such as traditional Chinese herbal extracts, and aligning with the "Chinese skincare aesthetics" favored by the younger generation [2] - The concept of "efficiency and convenience" is becoming a significant keyword in makeup consumption, leading to a surge in multifunctional products that simplify the makeup process [2] - Data indicates that 51% of surveyed makeup consumers have purchased comprehensive face palettes, with "quickly achieving a full makeup look" being the primary consideration for this category [2]