Group 1 - The tourism market has experienced explosive growth this summer, with a shift from traditional sightseeing to personalized, immersive, and culturally rich travel experiences, making "experiential travel" a new market hotspot [1] - Popular new travel activities include "lazy tourism" options such as "lazy drifting," "lazy bungee jumping," and "lazy mountain climbing," with search volumes increasing by 135%, 65%, and 84% respectively since August [1] - The trend of traveling to attend events has gained momentum, with over 1.1 million attendees at the "Scottish Premiership" matches and a significant increase in ticket orders and hotel bookings during the 12th World Games held in Chengdu [1] Group 2 - The trend of "traveling for a show" remains strong, with events like ChinaJoy 2025 and various concerts significantly boosting hotel and attraction searches in their host cities, with some searches increasing by over 700% [2] - The average order value for summer travel has increased by 9.9% year-on-year, indicating a willingness among students and families to pay for travel products that include cultural experiences and entertainment [2] - The rise of experiential travel has created new demands on the supply side of the tourism industry, emphasizing the need for innovation in product offerings, service optimization, and cultural integration to remain competitive [2]