Core Viewpoint - The 2025 China Characteristic Tourism Product Competition was held in Xining, Qinghai, showcasing the evolution of Shaanxi tourism products from a "single cultural symbol" to an IP-driven, scenario-based, and lifestyle-oriented approach [1] Group 1: Competition Overview - The Shaanxi delegation organized 108 groups of "Three Qin Four Seasons Good Goods and Good Gifts" tourism products for the competition [1] - Three products, including the "Daming Tea Banquet" series of tea sets, won gold awards, while 14 products, including the BMBOT Chenlong Robot, received silver awards, and 13 products, such as the Qiang Weaving Elegant Bamboo Hairpin, won bronze awards [1] - Shaanxi ranked third in the total number of awards received nationwide [1] Group 2: Product Highlights - The gold award-winning "Daming Tea Banquet" series of tea sets is inspired by the Tang Dynasty court's four-season tea ceremonies, integrating modern tea set design to bring cultural heritage to life [1] - The BMBOT Chenlong Robot uniquely combines Shaanxi's intangible cultural heritage of paper-cutting art and traditional Chinese architectural joinery with smart technology [1] - The Qiang Weaving Elegant Bamboo Hairpin showcases the charm of intangible cultural heritage bamboo weaving by blending classical and modern aesthetics [1] Group 3: Future Development Plans - The provincial cultural and tourism department plans to deepen the brand building of tourism products, improve support policies, and establish promotional platforms [1] - There is an emphasis on encouraging enterprises to explore the historical, cultural, and unique product connotations of Shaanxi [1] - The goal is to promote more products that embody the essence of the Three Qin culture, enhancing the high-quality development of Shaanxi's cultural tourism [1]