Core Insights - The "Autumn Bench Three Minutes" initiative in Beijing aims to provide a space for young people to slow down and enjoy the beauty of autumn, addressing their need for mental relaxation amidst a fast-paced lifestyle [1][3][4] Group 1: Initiative Overview - The initiative includes the placement of over 200 themed benches, 3 large movie frames, and 60 autumn-themed mailboxes across 50 scenic spots in Beijing, creating a unique experience for visitors [1][3] - The design encourages spontaneous leisure activities, aligning with the preferences of young people for casual and impromptu experiences [3][5] Group 2: User Experience - The benches feature comforting messages that resonate with the audience's desire for relaxation, while the movie frames enhance the experience by allowing visitors to capture memorable moments [5][6] - The initiative promotes a sense of community and interaction, as visitors can engage with the installations and share their experiences on social media [6][7] Group 3: Social Media Engagement - The collaboration with social media platforms, particularly Xiaohongshu, has led to significant online engagement, with over 450 million exposures and 63.38 million reads related to the initiative [8] - The campaign successfully creates a cycle of online sharing and offline experiences, enhancing the visibility of Beijing's autumn attractions [7][8] Group 4: Economic Impact - The initiative is expected to stimulate local consumption and enhance the overall experience for both residents and tourists, contributing to the sustainable development of the tourism sector [8][9] - The shift from traditional sightseeing to leisurely experiences is seen as a vital trend for supporting local economies and increasing visitor return rates [8][9]