在所有感到被大疆"背刺"的用户当中，"广漂"齐越（化名）称她自己"还算心态平和"。 节后第一天，在看到大疆仍被挂在微博热搜、在小红书"大疆维权"等话题下被百万次浏览后，齐越也选 了几个相关的标签在小红书发了一条帖子："8月28日买的大疆，（维权）还有戏吗。" 比起9月底甚至"十一"期间、降价前夕为假期出游而购买大疆OSMO Pocket 3（简称"Pocket 3"）的大量 用户，齐越属于买得还算早的一批，但她向北京商报记者表示，自己也有不满的理由："我本来准备线 上买的，至少能保价。当时问了销售，说短期内都不会降价，然后就实体店原价3499元买了。" 3499元，其实就是2023年大疆发布这款产品时的原价。 国庆假期期间，大疆通过官方渠道预告"双11"线上促销活动，包括云台相机Pocket 3、运动相机Action 4、扫地机器人ROMO等多款产品均将有不同幅度的降价。其中，Pocket 3标准版直降700元，Pocket 3全 能套装直降900元；Mini 3优选迷你航拍机直降900元，Mini 4 PRO航拍无人机直降1478元；运动相机 Action 4最高降价1129元，扫地机器人ROMO最高降价3 ...

Core Viewpoint - DJI's recent price cuts on its products, particularly the OSMO Pocket 3, have led to significant consumer backlash, with many users feeling "betrayed" after purchasing at full price shortly before the discounts were announced [2][6]. Group 1: Price Cuts and Consumer Reaction - DJI announced substantial price reductions for several products ahead of the "Double 11" shopping festival, including a 700 yuan cut for the Pocket 3 and up to 1478 yuan for the Mini 4 PRO drone [1][2]. - Consumers who purchased products shortly before the price cuts have expressed dissatisfaction, leading to discussions about potential returns and consumer rights [2][5]. - The price cuts are seen as a necessary strategy for DJI to remain competitive in a rapidly changing market, despite the risk of alienating existing customers [2][10]. Group 2: Market Dynamics and Competition - The handheld smart imaging device market is projected to grow significantly, with a market size of 364.7 billion yuan in 2023 and an expected annual growth rate of 12.9% through 2027 [11][12]. - DJI faces increasing competition from both traditional rivals like Insta360, which has a dominant market share in the panoramic camera segment, and new entrants from smartphone manufacturers like OPPO and Xiaomi [7][9]. - The competitive landscape is shifting, with DJI's market share declining from 19.1% to 13.2% as competitors gain ground, highlighting the need for strategic pricing and promotional activities [12][13]. Group 3: Strategic Implications - DJI's price cuts may be a tactical response to both consumer demand and competitive pressures, as the company prepares for the potential launch of new products like the Pocket 4 [6][10]. - The company must balance short-term sales strategies with long-term brand loyalty and market positioning, as the industry undergoes significant changes in technology and consumer preferences [12][13]. - Effective communication and compensation strategies for consumers who feel "betrayed" by the price cuts are essential to mitigate negative sentiment and maintain brand reputation [5][6].