Core Insights - The article highlights the growing popularity of Chinese toys, particularly from Shantou's Chenghai District, which has become a significant player in the global toy market, achieving a 60% market share in toys worldwide [3][10]. - A recent influx of foreign buyers, arriving via charter flights, indicates a strong international interest in Chenghai's toy products, particularly those incorporating traditional Chinese cultural elements [3][10]. Group 1: Market Trends - Chenghai's toy exports have reached over 10 billion yuan, showing stable growth and establishing the toy industry as a pillar of the local economy [10][24]. - The European Union is the largest export market for Chenghai toys, with exports to the EU amounting to 2.81 billion yuan in the first three quarters of the year, reflecting an 11.4% year-on-year increase [24]. Group 2: Innovation and Cultural Integration - Local toy companies are increasingly integrating elements of traditional Chinese culture into their products, with popular items including building blocks of famous landmarks and characters from classic literature [10][20]. - Chenghai toy enterprises are launching around 1,000 new products daily, with nearly half related to "Guochao" (national trend) IPs, showcasing a commitment to innovation and cultural representation [10][20]. Group 3: Technological Advancements - The introduction of "black light factories" in Chenghai is revolutionizing toy production through automation and smart manufacturing, significantly enhancing production efficiency [26][28]. - Companies are investing heavily in digital transformation and product upgrades, with over 20 billion yuan allocated to building a global toy manufacturing center and related facilities [32].