Core Viewpoint - The Yaan Municipal Committee emphasizes ecological priority and green development, aiming to integrate culture and tourism deeply, and establish Yaan as a significant cultural tourism destination centered around the giant panda [1][4]. Group 1: Brand Development - The brand "Tianfu Lung · Panda Yaan" reflects Yaan's unique ecological advantages and aims to enhance the region's cultural tourism competitiveness [2]. - The establishment of a "1+5" cultural tourism destination matrix will focus on the giant panda culture as a world-class IP, promoting Yaan as a must-visit destination [3]. Group 2: Development Goals - By 2027, Yaan aims to receive over 40 million tourists and achieve a tourism expenditure exceeding 40 billion yuan, with the cultural tourism industry becoming a pillar of the economy [4]. - By 2030, the goal is to establish Yaan as a world-class cultural tourism destination centered on the giant panda [4]. Group 3: Product and Experience Enhancement - The strategy includes enhancing product supply and cultivating diverse cultural tourism formats, such as cultural experience tourism, eco-tourism, and rural tourism [4][5]. - There will be a focus on improving visitor experiences through infrastructure development, service quality enhancement, and market expansion [5][6].