Core Viewpoint - The article highlights the transformation of Luozhuang Village into a renowned hub for gourd cultivation and craftsmanship, driven by local efforts and the rise of e-commerce platforms, leading to significant economic benefits for the community [1][2][4]. Summary by Sections Gourd Industry Overview - Luozhuang Village, known as "China's Gourd Capital," has over 70% of the national market share for gourds, with more than 1,200 households involved in the gourd industry [1][2]. - The annual Gourd Cultural Arts Festival attracts thousands of merchants, with last year's event generating a transaction volume of 290 million yuan over four days [2]. Historical Context - The history of gourd cultivation in the region dates back to the Han Dynasty, with processing techniques traceable to the Song Dynasty. The gourd carving was recognized as a national intangible cultural heritage in 2008 [2][3]. Economic Impact - Gourd cultivation is significantly more profitable than other crops, with farmers earning at least 20,000 yuan per mu (approximately 0.067 hectares) compared to a few thousand yuan for garlic [2][4]. - The gourd industry in Tangyi Town, where Luozhuang is located, generates an annual comprehensive benefit of 1.8 billion yuan [18]. Modernization and Innovation - The introduction of new gourd varieties, such as the "Tianjin Mouth" gourd, has led to increased quality and profitability, with some farmers earning up to 1 million yuan annually [7][8]. - The village has seen a surge in gourd varieties, now numbering in the dozens, driven by local innovation and hybridization [8][11]. E-commerce and Marketing - The rise of e-commerce platforms like Douyin (TikTok) and Kuaishou has transformed the sales landscape, with villagers operating over 400 online stores and utilizing live streaming for sales [18]. - Traditional sales methods have shifted, with many villagers now preferring live streaming to reach customers directly, resulting in higher sales volumes compared to traditional e-commerce [17][18]. Cultural Shift - The gourd industry has attracted a younger demographic, with new creative products being developed to appeal to modern consumers, such as soft clay dolls and unique designs [15][16]. - The integration of traditional craftsmanship with contemporary design has created a vibrant market for both local and external buyers [19].