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从依赖进口到制定规则 国货品牌兔头妈妈的防蛀技术突围战
Jing Ji Guan Cha Wang· 2025-09-20 14:36
Core Viewpoint - The article highlights the alarming dental health statistics among Chinese children and the emergence of a domestic brand, Rabbit Mom, which is revolutionizing children's cavity prevention technology through self-research and innovation in the production of high-purity olaflur [1][6]. Group 1: Industry Context - The prevalence of dental caries among children in China is significant, with 70.9% of 5-year-olds and 34.5% of 12-year-olds affected, far from the "Healthy China 2030" goal of keeping the caries rate below 25% for 12-year-olds [1]. - The global cavity prevention toothpaste market has been dominated by three European companies that monopolize the core synthesis technology of olaflur, forcing domestic brands to rely on imported materials, which leads to price increases and supply risks [2][3]. Group 2: Company Development - Rabbit Mom, established in 2018, initially relied on imported olaflur but faced challenges as the business expanded, including rising costs and limited access to technology partnerships [2][3]. - In 2023, Rabbit Mom decided to pursue independent research and development to overcome the technological barriers, investing heavily in the synthesis of olaflur and collaborating with research institutions for testing [3][5]. Group 3: Technological Breakthroughs - By July 2024, Rabbit Mom successfully synthesized olaflur with a purity of 98%, surpassing imported products in terms of remineralization ability and antibacterial performance against the main pathogenic bacteria for cavities [5][6]. - The new generation of high-purity olaflur children's cavity prevention toothpaste was launched in January 2025, achieving sales of over 500,000 units in the first month [6]. Group 4: Industry Standards and Quality Control - Rabbit Mom recognized the lack of specific detection standards for olaflur in the domestic market, which led to consumer confusion and quality issues [7][8]. - The company developed a detection method for olaflur, obtaining a patent and establishing a group standard for measuring olaflur content in toothpaste, thus enhancing market quality and consumer trust [8][10]. Group 5: Social Responsibility and Brand Vision - Rabbit Mom has engaged in various public welfare initiatives, donating dental care products worth over 5 million yuan and benefiting nearly 150,000 children across multiple provinces [11]. - The brand's mission is to ensure that every Chinese child has a cavity-free childhood, reflecting a commitment to long-term value and social responsibility [11].