Investment Rating - The report indicates a positive investment outlook for the infant lip care industry, highlighting its significant growth potential and evolving market dynamics [5]. Core Insights - The infant lip care market in China is a crucial segment of the maternal and infant care market, focusing on safe and professional lip care products for children under 12 years old, with a compound annual growth rate (CAGR) of 26.48% from 2018 to 2023, and expected to maintain high growth in the future [5][8]. - The industry is characterized by a shift towards online channels, technological innovations, and increased regulatory oversight, alongside a rising consumer demand for safety and personalized products [5][18]. - The competitive landscape is tiered, with leading brands like Decas and Pigeon coexisting with emerging brands such as Yuebu, and domestic brands are rapidly gaining market share [5][14]. Market Background - The infant lip care industry is defined as a significant branch of maternal and infant care products, emphasizing safety and gentle ingredients tailored to children's unique skin needs [6]. - The market has evolved through three stages: initiation, turbulence, and maturity, with current growth driven by regulatory enhancements and the rise of e-commerce platforms [7]. Market Status - The market size of China's infant lip care industry grew from 759 million RMB in 2018 to 2.457 billion RMB in 2023, with a projected CAGR of 23.34% from 2024 to 2028, potentially exceeding 7.522 billion RMB by 2028 [8]. - The supply chain includes upstream raw material suppliers, midstream manufacturing, and downstream sales, with a trend towards online and offline channel integration [9]. - Consumer demand is increasingly specialized, with parents of different age groups focusing on various product functionalities, driving the development of products with natural and safe ingredients [10]. Market Competition - The competitive assessment of the infant lip care market includes dimensions such as corporate strategy, product innovation, brand positioning, channel layout, and supply chain capabilities [11]. - Leading brands dominate the market, with first-tier brands like Decas and Pigeon leveraging brand strength and R&D capabilities, while emerging brands are gaining traction through innovative products [12][14]. - The market structure is characterized by a high concentration of leading brands, with new entrants gradually increasing their market share through differentiation and targeted marketing strategies [14][15]. Development Trends - The infant lip care industry is expected to continue its growth trajectory, driven by the increasing demand for natural and safe products, alongside advancements in online channels and regulatory frameworks [18]. - The future direction of the industry will focus on enhanced safety, effectiveness, and product refinement to meet the evolving needs of consumers [18].