Core Insights - Schindler Elevator, which entered China in 1980, is recognized as the first industrial joint venture in China post-reform and the first Sino-foreign joint venture in Shanghai [1] - The company has consistently invested in China, particularly in Shanghai, and plans to continue expanding its investment footprint due to the favorable business environment [1][2] Investment and Growth - Schindler has established a significant presence in Shanghai, including leading escalator and elevator factories, as well as a research and development center [1] - The CEO of Schindler China, Ma Nofeng, highlighted that 2025 marks the 45th anniversary of the company's entry into the Chinese market, emphasizing its commitment to shaping sustainable urban mobility in China [2] Product Innovation - At the upcoming China International Import Expo, Schindler plans to showcase new products, including the "MetaCore" and solutions for "existing elevator renovation" [3] - The event serves as a platform for the new CEO to enhance the company's brand recognition and showcase its corporate image to clients and partners [3]