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宁夏打造六大“宁字号”品牌 绘就乡村文旅振兴新图景
Zhong Guo Xin Wen Wang· 2025-07-11 08:24
Core Viewpoint - Ningxia is developing six "Ning" branded rural cultural tourism brands to enhance rural revitalization, showcasing local characteristics and creating a vibrant rural landscape [1][4][11] Group 1: Brand Development - The six "Ning" brands include Ningjing Baicun, Ningwei Qianwan, Ningxuan Haoli, Ningyun Baishu, Ningyi Baifang, and Ningyi Haoxi, focusing on various aspects of rural culture and tourism [1][11] - Ningjing Baicun emphasizes ecological resources and cultural heritage, transforming previously dormant villages into vibrant tourist destinations [3][4] - Ningwei Qianwan highlights local culinary traditions, making food a central attraction for rural tourism [3][6] Group 2: Economic Empowerment - The "Ning" brands aim to activate rural economies by integrating agriculture, culture, and tourism, creating a comprehensive rural tourism industry chain [4][6] - Ningxuan Haoli enhances the cultural attributes of agricultural products, significantly increasing the market value of local goods, such as goji berries, by three times [6] - Ningyun Baishu focuses on transforming idle rural houses into modern accommodations, boosting rental income and enhancing the rural living experience [7][11] Group 3: Cultural Preservation - The initiative promotes the preservation of intangible cultural heritage through hands-on experiences and workshops, revitalizing traditional crafts [9][10] - Ningyi Baifang encourages community engagement in cultural performances, fostering a shared cultural space between villagers and tourists [10][11] - The integration of cultural heritage with tourism is seen as essential for maintaining the roots and spirit of rural communities [9][11] Group 4: Future Prospects - The development of the "Ning" brands is expected to enhance the attractiveness and competitiveness of rural tourism in Ningxia, contributing to the overall revitalization of rural areas [11] - Future plans include hosting various events and increasing promotional efforts to raise awareness of the "Ning" brands, aiming to draw more visitors to Ningxia's rural regions [11]