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坚守服务小微初心,践行普惠金融使命
Nan Fang Du Shi Bao· 2025-11-24 23:11
Core Insights - The article highlights the successful case of a small business owner, Mr. Chen, who secured a significant municipal project but faced a cash flow gap of 10 million yuan, which was resolved by Ping An Rongyi's rapid financing service [1][2] - Ping An Rongyi's Shenzhen branch has been recognized for its role in promoting inclusive finance, with a focus on small and micro enterprises, achieving a loan balance of 1.90 trillion yuan, leading the nation among major cities for five consecutive years [1][3] Group 1: Service Model and Impact - Ping An Rongyi Shenzhen branch employs a "one-on-one" service model, providing personalized financial consulting to small businesses, which has proven effective in addressing urgent funding needs [2][3] - The company has established a team of approximately 600 offline consultants who actively engage with small business owners in various locations, offering tailored financial solutions and building trust [3][4] - The "宅E贷" product features online approval and rapid disbursement, allowing for quick access to funds, which is crucial for businesses facing immediate financial challenges [2][5] Group 2: Technological Innovation - Ping An Rongyi leverages AI and big data to enhance the efficiency of its financial services, with the AI video loan service "行云" significantly reducing application times and improving user experience [4][5] - The company has developed differentiated financial products such as "宅E贷," "车E贷," and "微营贷-优票方案" to cater to diverse customer needs, while also promoting green finance initiatives [5][6] Group 3: Financial Literacy and Consumer Protection - The Shenzhen branch is committed to enhancing public financial literacy and has initiated over 30 financial consumer protection education activities, reaching more than 200,000 individuals [6]