Core Insights - The introduction of national subsidy policies for water purifiers in 2025 is expected to significantly boost the market, driven by health consumption upgrades and increased demand for clean water solutions [1][2]. Market Demand and Growth - The overall market size of the home appliance industry reached 608.7 billion yuan in the first seven months of 2025, with a year-on-year growth of 14.9%. The water purifier segment is projected to achieve a retail value of 34.2 billion yuan by the end of the year, reflecting a 6% increase [2]. - From January to September 2025, retail sales of water purifiers reached 5.992 million units, marking a 12.1% year-on-year increase, with total retail revenue hitting 15.89 billion yuan, up 14.4% [2]. - The development trends in the water purifier market focus on convenience and health features, including the accelerated adoption of mineral content functions and long-lasting filter cartridges [2]. Company Performance - Angel, a leading brand in the water purifier market, reported over 20% growth in both sales volume and revenue for its Yulong series from January to August 2025. This series has become a key growth driver, achieving cumulative sales of over 150,000 units [2]. Regulatory and Safety Standards - The use of scale inhibitors in water purifiers, such as phosphates, is regulated under strict safety standards. The detection methods for phosphates in drinking water are set to ensure consumer safety, with limits significantly below safety thresholds [4]. - Scientific standards for the use of scale inhibitors have been established internationally, with the U.S. National Sanitation Foundation setting phosphate limits in treated water [3]. Health Concerns and Misconceptions - Concerns regarding the health impacts of scale inhibitors, particularly their potential link to osteoporosis, are largely unfounded. Experts indicate that the phosphate levels in scale inhibitors are minimal and do not significantly affect calcium absorption [4][5]. - The debate surrounding scale inhibitors reflects a broader issue of public understanding versus the complexity of water purification technology. The industry is encouraged to address misconceptions and promote informed consumer choices [6].