Core Insights - The article highlights the successful transformation of Jiyang District's agricultural sector through the launch of the Anji series juice products, driven by the "Healthy China 2030" initiative and rural revitalization strategy [3][4]. Group 1: Product Development and Innovation - Jiyang District's Jibei Industrial Development Investment Group has collaborated with the Jinan Fruit Research Institute to create six types of Anji series juice drinks, enhancing the added value of agricultural products through technology and uniqueness [3]. - The group has achieved three major technological breakthroughs by establishing standardized processing procedures that retain essential nutrients like Vitamin C and lycopene, and developed three product categories: original flavor, low sugar, and compound flavor [3][4]. Group 2: Supply Chain and Market Strategy - An investment of 3 million yuan was made to establish Shandong Anji Beverage Company, creating a full industry chain system that includes standardized raw material bases and long-term procurement agreements with local farmers [4]. - The company has built a modern production facility with fully automated production lines and professional testing equipment, ensuring that products meet national standards [4]. Group 3: Future Outlook and Brand Development - Jiyang plans to focus on a "culture + brand" strategy to promote industrial upgrades, leveraging its historical and agricultural heritage to create distinctive regional brand identities [5]. - The company aims to extend its product line by developing derivative products like fruit and vegetable enzymes and exploring the integration of juice products with cultural tourism [5].