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宗馥莉正式掌舵娃哈哈 新品牌“娃小宗”待突围
Xi Niu Cai Jing· 2025-06-04 07:56
Core Viewpoint - Zhejiang Wahaha Group has undergone significant leadership changes, with Zong Qinghou stepping down and his daughter Zong Fuli taking over as the legal representative, chairman, and general manager, indicating a shift in management strategy and company direction [2][5]. Group 1: Leadership Changes - Zong Fuli has implemented extensive reforms since taking over, including merging or eliminating several departments and replacing key management personnel with executives from the Hongsheng Group [5]. - The company has seen changes in the legal representatives of several subsidiaries, with Zong Fuli stepping down from her roles in multiple entities [5]. Group 2: Employee Relations and Compensation - The new compensation system introduced by Zong Fuli is performance-based, categorized into four tiers (A, B, C, D), which has led to a 30% increase in sales personnel income and a 23%-31% increase for frontline employees [5]. - The termination of the employee shuttle service, operational for 30 years, has been perceived as a sign of the decline of Wahaha's "family culture" [5]. Group 3: Financial Performance - Wahaha's revenue for 2024 reached 72.8 billion yuan, matching its peak level from 2013, indicating a recovery in financial performance [5]. Group 4: Production and Market Strategy - The company has faced criticism regarding its product and production capacity, leading to the decision to outsource the production of purified water to Jinmailang due to "tight capacity and surging demand" [5]. - Wahaha has announced the construction of 18 new production lines to restore its independent production capabilities, although this has not fully alleviated consumer concerns [5]. Group 5: Brand Competition and Market Position - Following Zong Qinghou's death, internal family disputes have emerged, particularly with the launch of a new brand "Zong Shifu" by Zong Qinghou's brother, which has drawn attention for its similarities to Wahaha's branding [6]. - Wahaha plans to introduce a new proprietary brand, "Wah Xiaozong," under the control of Hongsheng Group, as part of its strategy to navigate the competitive landscape [6][7].