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宠物专科医疗服务
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“毛孩子”催生“专科热” 宠物医疗市场加速细分
Zheng Quan Ri Bao· 2025-07-09 07:14
Core Viewpoint - The pet medical market in China is experiencing a significant shift towards specialization, driven by increasing consumer demand for advanced and personalized care for pets, as well as the rising importance of pets as family members [1][2][6]. Group 1: Market Growth and Trends - The pet medical market in China is projected to reach approximately 378 billion yuan by 2024, with a 7.5% growth in the urban pet consumption market, reaching 3,002 billion yuan [2]. - There is a notable increase in the demand for specialized medical services, with a rising percentage of pets requiring specialized care for various health issues [2][3]. - The trend of "pet humanization" is leading to a shift from general veterinary services to specialized medical fields, similar to the segmentation seen in the U.S. pet healthcare market [2][6]. Group 2: Specialization in Veterinary Services - Leading veterinary chains, such as New Ruipeng, are establishing comprehensive specialized medical systems to enhance service quality, including the opening of specialized centers like the Shanghai Eye Center [1][6]. - The establishment of specialized departments in veterinary hospitals is becoming a key strategy for enhancing competitiveness, allowing institutions to deepen their expertise and create differentiated advantages [2][6]. Group 3: Technological Advancements and Quality Improvement - Specialization in veterinary medicine is expected to improve the quality of care, as it allows veterinarians to gain in-depth knowledge and advanced techniques in specific fields [3][6]. - New Ruipeng has implemented advanced technologies, such as blood purification and minimally invasive surgeries, to enhance treatment outcomes for pets [3][6]. Group 4: Talent Development Challenges - The rapid growth of specialization in the pet medical field faces challenges, particularly a significant talent gap, with an estimated shortage of 300,000 veterinary professionals [7]. - New Ruipeng is addressing this issue through training programs aimed at developing specialized veterinary skills, thereby contributing to a more sustainable talent ecosystem in the industry [7][8]. Group 5: Future Outlook - The ongoing specialization trend in the pet medical industry is expected to lead to a more precise and effective healthcare model for pets, with New Ruipeng and similar institutions at the forefront of this transformation [6][7].