Core Viewpoint - Red Star Macalline has upgraded its service steward platform in five home furnishing stores in Beijing, focusing on transparency, public accountability, and supervision to enhance consumer satisfaction and improve product and service quality [1][2][6]. Group 1: Service Upgrade and Consumer Transparency - The service steward platform publicly displays consumer complaints, brand satisfaction, and feedback, providing objective references for consumers and encouraging brands to improve their offerings [1][4]. - The customer service team emphasizes that the public disclosure of customer relations and brand satisfaction is based on a multi-dimensional design, ensuring real-time reflection of actual conditions for informed decision-making [2][6]. - The initiative aims to transform consumer complaints into opportunities for improvement, fostering a culture of accountability and quality enhancement within the home furnishing industry [3][6]. Group 2: Consumer Complaint Statistics - In 2024, the furniture complaint volume reached 33,822 cases, marking a year-on-year increase of 20.95%. In the first quarter of this year, complaints in the furniture category surged by 41.55% to 9,317 cases [4]. Group 3: Industry Impact and Future Directions - Red Star Macalline is recognized as a leader in service upgrades within the home furnishing market, implementing measures such as advance compensation and a five-fold price match guarantee to enhance consumer experience [6]. - The company leverages digital tools to convert consumer feedback into quantifiable management metrics, promoting a healthy ecosystem in the home furnishing industry and providing a model for other sectors [6].