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华润万家41周年自有品牌生活节,新品试吃+惊喜价点燃夏日焕新潮
Sou Hu Wang· 2025-07-28 01:25
Core Insights - The event "For Life, A New Touch" marks the 41st anniversary of China Resources Vanguard, showcasing a variety of seasonal new products and engaging consumers through tasting experiences and promotional activities [1][12] Group 1: Event Highlights - The event features a tasting area dubbed the "Life Experiment Lab," where consumers can experience new products and provide immediate feedback [3][5] - Popular new food items include crispy snacks and unique beverages, receiving enthusiastic responses from attendees [5][8] - A "Lucky Exchange Zone" allows consumers to participate in a lottery, enhancing the excitement and engagement of the event [10] Group 2: Consumer Engagement - Consumers actively participate in a stamp collection activity, sharing their experiences on social media, which amplifies the event's visibility [7][10] - The event emphasizes the importance of quality in everyday products, showcasing kitchen essentials and organic items that enhance daily life [8][12] Group 3: Brand Philosophy - China Resources Vanguard's 41 years of experience reflects a deep understanding of consumer needs, focusing on product quality and local sourcing to provide better solutions for daily scenarios [12][14] - The event aims to create a sense of warmth and care for consumers, enhancing their shopping experience and daily happiness [12][14]