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深耕品牌价值 前移服务阵线 广西“玉林香料”香飘世界
Zhong Guo Zhi Liang Xin Wen Wang· 2025-07-17 07:54
Core Viewpoint - The article highlights the development and growth of the spice industry in Yulin City, Guangxi, emphasizing its significance to the local economy and the initiatives taken to enhance the industry through branding and quality standards [1][2][4]. Group 1: Industry Overview - Yulin City is recognized as a major hub for spice production, with over 230,000 hectares dedicated to various spice plants and more than 5,000 businesses involved in the production and sale of medicinal herbs and spices [1][2]. - The spice industry is projected to achieve a transaction volume of over 35 billion yuan in 2024, reflecting a year-on-year growth of 9.38% [1]. - The city has developed a brand matrix for spices, including geographical indication trademarks such as "Yulin Star Anise" and "Rongxian Cinnamon," which are crucial for enhancing market competitiveness [2][3]. Group 2: Branding and Market Development - The establishment of collective trademarks, such as the "Yulin Spice" graphic trademark, aims to strengthen brand recognition and market presence, benefiting local farmers and businesses [3][4]. - The Yulin Spice Chamber of Commerce has issued collective trademark usage certificates to ten companies, enhancing their market reputation and competitiveness [3][4]. - The city is actively promoting the spice industry through various initiatives, including investment attraction events and a comprehensive quality service platform to support businesses [6][7]. Group 3: Economic Impact - The spice industry is a key pillar of Yulin's economy, contributing significantly to local income, with farmers in areas like Donggao Village expected to earn an average of 20,000 yuan from star anise sales this year [3]. - The second Yulin Spice Industry Expo resulted in the signing of 23 projects with a total investment of 11.775 billion yuan, focusing on spice processing and modern agriculture [7]. - The city aims to integrate the spice industry with agriculture and culture, striving to build a thousand-billion-yuan spice industry cluster and establish itself as the "World Capital of Spices" [7].