Core Viewpoint - The collaboration between Shandong Provincial Ecological Environment Department and Qilu Evening News aims to innovate the dissemination of ecological culture through the launch of the first digital environmental news anchor in the country [1][5]. Group 1: Digital Innovation in Environmental Communication - The digital persona is based on the official IP "Xiaoshan, Xiaoshui" from the Ministry of Ecology and Environment, utilizing advanced AI content generation technology [3]. - The creation of the digital news anchor represents a significant shift from traditional ecological promotion methods, showcasing the integration of cutting-edge technology into ecological communication [5]. Group 2: Application and Impact - The digital news anchors "Xiaoshan" and "Xiaoshui" will be actively involved in ecological promotion efforts in Shandong, covering various applications such as daily news reporting, policy interpretation, and educational videos [5]. - This initiative aims to provide the public with a novel, efficient, and approachable way to access environmental information [5].