Core Viewpoint - The development concept of "turning cold resources into hot economy" is being effectively implemented in Shandong's winter tourism market, with a focus on enhancing the ice and snow economy through various initiatives and consumer incentives [2][6]. Group 1: Ice and Snow Consumption Season - The second Ice and Snow Consumption Season in Shandong will last for four months starting in December, aiming to stimulate winter consumption through targeted measures [1]. - A total of 16 ice and snow operation units have been designated as "ice and snow sports destinations," marking a significant upgrade in Shandong's ice and snow scene [4][5]. Group 2: Winter Tourism Development - Shandong has been actively exploring winter cultural tourism resources, transforming the perception of winter tourism from "cold and unattractive" to a new trend [3]. - The local government has launched multiple winter tourism routes, integrating agriculture, industry, and cultural heritage to enhance the winter tourism experience [3]. Group 3: Market Potential and Consumer Behavior - The winter sports equipment market, including items like down jackets and ski gear, has become a major consumption category, indicating significant market potential [4]. - The first Ice and Snow Consumption Season saw over a hundred promotional activities, demonstrating the strong demand for winter sports and tourism [4]. Group 4: Policy Support and Consumer Incentives - Shandong's government has implemented various consumer subsidy policies, including discount vouchers and targeted financial support for ice and snow venues, to reduce operational pressures and lower participation barriers for the public [7]. - The combination of "scene + policy + service" is designed to enhance the quality of ice and snow consumption, driving high-quality development in the ice and snow economy [7]. Group 5: Economic Impact - The winter tourism sector is identified as a key growth point for overall consumption, with initiatives like "Winter Travel in Shandong" aimed at unlocking consumer potential [7]. - The formation of a comprehensive ice and snow consumption industry chain, covering various aspects of travel and leisure, is expected to inject new momentum into Shandong's economic growth [7].