又一年双11落下帷幕。时至今日，一个核心问题变得清晰：商家今天究竟需要一个怎样的双11？ 曾经追逐瞬间交易额暴涨的狂热已然降温，商家们的态度表明了一切。他们要的不仅是一个销售冲刺的节点，更是一个能让他们的自主规划确定性落地、生 意大盘持续增长、并积累品牌长期资产的舞台。他们渴望的是，掌握增长的"主动权"。 一旦掌握增长主动权，双11就会变成"如何主动设计"的战略课题。大促的意义，即转向商家如何利用它，来为自己创造价值、创造叙事、创造增量。 复盘今年双11，我们发现，越来越多的商家正在抖音电商找到增长的主动权——这得益于店播和货架的双轮驱动，亦来自商家精心耕耘品牌生意获得的终极 回报，即消费者对品牌的认知和深厚信任。 他们把店播当作生意第一阵地。双11期间，销售额破千万的店播数量同比增长53%，52万个商家的店播销售额翻倍。 他们认真做好货架场的常态化经营。双11当天，平台整体的货架场销售额爆发225%。 双11当日 搜索销售额爆发 0 在这个让品牌充分掌握经营主动权的生态场域，6.7万个品牌销售额翻倍，销售额破亿的商品数量同比增长129%。 -12 17 全速增长, 品牌爆发 ← 品牌销售额翻倍 破亿商品数量 ...

Investment Rating - The report does not explicitly provide an investment rating for the wearable health monitoring devices industry Core Insights - The wearable health monitoring devices industry in China is transitioning from basic step counting to medical-grade monitoring, driven by hardware innovation and data intelligence [2] - The demand for precise health monitoring is increasing, particularly due to the aging population and rising chronic disease rates, which is propelling the growth of wearable health monitoring devices [2][23] - The industry is characterized by a dual-track competition between medical companies and technology giants, with companies like Ji'an and Leshi leading the medical-grade sector, while Huawei, Apple, and Xiaomi dominate the consumer-grade market [3][4] Summary by Sections Overview - Wearable health monitoring devices are multifunctional technology devices that collect physiological data to support health management, categorized into consumer-grade and medical-grade products [2][10] - The industry has established a policy support system that integrates technological innovation, standardization, and application scenarios, providing a comprehensive framework for development [2] Market Demand - The aging population in China is expected to reach 380 million by 2030, creating a strong need for real-time health monitoring solutions that wearable devices can provide [23][26] - The prevalence of chronic diseases is rising, further increasing the demand for continuous health monitoring [26] Market Size - The market for wearable health monitoring devices in China is projected to grow from 1,400.2 billion yuan in 2020 to 2,230.2 billion yuan by 2029, with a compound annual growth rate (CAGR) of 7.0% from 2025 to 2029 [31][33] - The market experienced a decline in 2022 due to high base effects and global economic pressures, but is expected to recover with policy support and technological advancements [33] Industry Chain Analysis - The industry chain consists of upstream hardware and software suppliers, midstream manufacturers, and downstream sales channels that reach end-users [37][40] - The sensor market is expected to grow at a CAGR of 15.0% over the next three years, highlighting the importance of sensor technology in wearable devices [42][44] Competitive Landscape - The competition in the wearable health monitoring devices market is intensifying, with a convergence of consumer-grade and medical-grade products [74][76] - Medical companies are leveraging their expertise to enter the consumer market, while technology companies are enhancing their health monitoring capabilities to penetrate the medical sector [76]

Core Insights - Xiaomi achieved a record-breaking total payment amount of over 35.5 billion yuan during the 2025 618 shopping festival, marking a new high [1] Group 1: Sales Performance - Xiaomi's flagship models dominated sales across various price segments, with the Xiaomi 15 Ultra leading in the 6000-8000 yuan range and the Xiaomi 15 securing the top spot in the 4000-5999 yuan range [2] - The REDMI K80 maintained its strong performance, winning the sales championship in the 2000-2999 yuan segment across multiple platforms [2] - Other models like REDMI K80 Pro, REDMI Turbo 4 Pro, REDMI Note 14 Pro, REDMI Note 13 5G, and REDMI 14C also achieved top sales positions in their respective price brackets [2] Group 2: Ecosystem and Product Categories - Xiaomi's success during the 618 festival was attributed to its "people, vehicles, and home ecosystem," which demonstrated strong momentum and significant synergy [3] - In various product categories, Xiaomi secured 158 first-place rankings, including in monitors, smart speakers, water purifiers, humidifiers, and dishwashers [3] - The Xiaomi Pad 7 Ultra led in the high-end tablet segment, while the Xiaomi Band 9 Pro and REDMI Watch 5 topped the sales charts in their respective wearable categories [3] Group 3: Service Upgrades - Xiaomi's service offerings saw significant enhancements, with a 38% year-on-year increase in on-site installation services and a 192% growth in integrated delivery and installation services [3] - The range of services expanded to 12 categories, and the number of stores supporting IP68 protection increased to 500 [3]