Core Points - JD.com announced that its 11.11 shopping festival will start on October 9 at 8 PM, offering significant discounts with prices reduced to as low as 10% of the original price [1][4] - The timing of the event is strategically placed right after the "Golden Week" holiday, allowing consumers ample time to shop and enjoy discounts without waiting for product availability [4] - The promotional strategy for this year's 11.11 is simplified, focusing on direct price reductions for individual items, making it easier for consumers to take advantage of the deals [4] Summary by Category Event Details - JD.com’s 11.11 shopping festival will commence on October 9 at 8 PM [1][3] - The event will feature direct discounts, with prices dropping to as low as 10% [1][4] Competitive Landscape - Douyin e-commerce announced its "Double 11" event will start on October 9 and run until November 11, with a total promotional period of 57 days [4] - Tmall will begin its pre-sale for "Double 11" on October 15, maintaining the same start date as last year [4] - Xiaohongshu will hold its "Double 11" market activities starting October 11 [4]