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山姆Member's Mark无标签饮用天然水
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山姆Member’s Mark无标签饮用天然水获CGF《黄金设计原则案例集》杰出贡献奖
Sou Hu Cai Jing· 2025-09-22 12:48
Core Viewpoint - Walmart China participated in the Consumer Goods Forum (CGF) China Day series, where its Member's Mark brand won an award for its innovative sustainable packaging design for the first label-free natural drinking water [1][4]. Group 1: Sustainable Packaging Strategy - The sustainable packaging strategy is a crucial part of Walmart's "regenerative" vision, with clear sustainability goals integrated into product development processes [3]. - Walmart aims to collaborate with suppliers to create innovative solutions for reducing packaging waste and plastic [3]. Group 2: Member's Mark Product Innovations - Member's Mark has implemented green packaging upgrades across multiple products, reducing plastic usage through the removal and replacement of plastic materials [4]. - The label-free natural drinking water uses 100% recyclable eco-friendly bottles, eliminating traditional plastic labels and ink printing, which reduces plastic use and energy consumption [4]. - This product is expected to reduce plastic usage by approximately 34 tons annually, equivalent to a reduction of about 200 tons of carbon dioxide emissions [4]. Group 3: Collaboration and Industry Impact - Walmart China is a member of the CGF China Sustainable Development Alliance Steering Committee, actively participating in industry dialogues and sharing global experiences [9]. - The "Golden Design Principles Case Collection" showcases pioneering companies in sustainable packaging, providing new technological pathways and practical cases to accelerate the industry's transition to a circular economy [9].