Workflow
峨眉山冰箱贴
icon
Search documents
市场规模有望破千亿,寺庙商业化底线在哪儿
第一财经· 2025-07-30 11:23
Core Viewpoint - The temple economy has become a high-profit sector within the cultural tourism industry, with market size expected to exceed 100 billion yuan by 2025-2026, driven by ticket sales, incense offerings, and various related services [1][2]. Group 1: Revenue Sources and Visitor Statistics - Major temples such as Shaolin Temple, Jiuhua Mountain, Emei Mountain, Lingyin Temple, Yonghe Palace, and Ling Shan Buddha generate significant revenue primarily from ticket sales and incense offerings, with annual visitor numbers reaching hundreds of millions [2]. - Emei Mountain A (000888.SZ) reported a revenue of 1.013 billion yuan in 2024, with a net profit of 235 million yuan, reflecting a year-on-year growth of 3.08% [2]. - Lingyin Temple received 12 million visitors in 2023, generating ticket revenue of 360 million yuan, with projections of 11 million visitors and 330 million yuan in revenue for 2024 [3]. Group 2: Business Segments and Growth - Jiuhua Tourism (603199.SH) reported a revenue of approximately 764 million yuan in 2024, with a year-on-year growth of 5.64%, and a net profit of 186 million yuan, growing by 6.5% [4]. - The revenue breakdown for Jiuhua Tourism includes hotel services (237 million yuan), cable car services (293 million yuan), and passenger transport (159 million yuan), with the latter showing a significant growth of 31.24% [4]. Group 3: Cultural and Culinary Integration - The temple economy's core income is derived from ticket sales and incense offerings, supplemented by tourism routes, transportation, cultural performances, and vegetarian dining options, which contribute significantly to revenue [6]. - Emei Mountain has implemented various promotional activities and policies to boost tourism, achieving a record 6.2 million visitors in 2024, with ticket revenue reaching 491 million yuan, a year-on-year increase of 248.38% [6]. Group 4: Digital and Creative Economy - The temple economy has diversified into digital and creative products, with significant sales through online platforms. For instance, Lingyin Temple's products have generated over 2 billion yuan in annual output value through local tourism clusters [8]. - The revenue composition of the temple economy includes over 30% from ticket sales, over 20% from incense offerings, and around 18% from creative products, indicating a shift towards a more diversified income model [8]. Group 5: Cultural Experience and Emotional Value - The popularity of temple tourism is attributed to emotional value and cultural experiences, providing a therapeutic outlet for visitors, especially younger generations facing stress [10]. - The industry faces challenges regarding commercialization and maintaining the integrity of cultural sites, emphasizing the need for regulation and responsible management to ensure sustainable development [10].