Core Insights - The Tianfu Book Fair has evolved from a regional event in Sichuan to a significant national platform for the publishing industry since its inception in 2019, promoting cultural exchange and showcasing Chinese culture [1][2] - The 2025 edition aims to deepen the integration of publishing with technology, cultural tourism, and international exchange, while continuing to explore high-quality development paths [1][2] Industry Development - The Tianfu Book Fair has established a dual approach of "bringing in" and "going out" to enhance international cultural dialogue, including setting up an international pavilion and inviting global cultural figures [1][2] - The fair will feature a dedicated area for the Frankfurt Book Fair and host events like the "Belt and Road" publishing cooperation seminar to facilitate global publishing dialogues [1][2] Cultural Promotion - The event emphasizes the promotion of local Sichuan culture on a global scale, transforming local cultural symbols into globally recognized IPs [1][2] - Initiatives like the "Reading Wish" program aim to meet the reading needs of various demographics, particularly rural youth, enhancing community engagement [1][2] Digital Transformation - The Tianfu Book Fair is leveraging digital technology to create immersive reading experiences, including VR and AI applications, and has developed a comprehensive digital service platform [1][2] - The fair's digital initiatives aim to extend the consumption chain and create new information consumption scenarios, reflecting a shift from traditional book selling to a broader cultural service model [1][2] Economic Integration - The fair is designed to integrate with urban life, promoting cultural tourism and economic growth through innovative experiences that blend reading with local attractions [2] - The event will feature themed areas and interactive experiences to attract younger audiences and enhance community participation in reading [2]