Core Viewpoint - 武商集团 reported a 21.45% year-on-year growth in net profit after deducting non-recurring items for the first half of 2025, driven by innovative business layouts and expansion into new retail formats [1][2] Financial Performance - The company achieved an operating income of 3.181 billion yuan and a net profit attributable to shareholders of 165 million yuan, reflecting a 7.53% increase year-on-year [1] - The net profit after deducting non-recurring items reached 145 million yuan, marking a 21.45% increase compared to the previous year [1] Business Expansion and Innovation - 武商集团 expanded its business scope by adding city duty-free sales and membership-based warehouse retail, enhancing consumer scenarios and product offerings [1] - The company launched a city duty-free store in Wuhan on May 30, leveraging its retail network and duty-free resources to target the local market [2] - The WS江豚 membership store operates on a paid membership model, focusing on high-quality products and cost-effective warehouse-style experiences [2] Strategic Initiatives - 武商集团 aims to enhance operational efficiency through digital empowerment, utilizing technologies like private domain mini-programs and anti-flying single systems [1] - The company plans to invest in new technologies and industries through 武商江豚基金, while expanding its light-asset projects in Huangmei and Wuxue [2] - The integration of "commerce, culture, tourism, and sports" is a key strategy for driving foot traffic and consumer conversion [1]