Core Viewpoint - The article discusses the tax evasion allegations against the well-known artist Ju Jingyi, highlighting the significant discrepancy between her reported income and actual earnings, which has raised public concern and scrutiny [1][2][3]. Group 1: Allegations and Financial Discrepancies - Ju Jingyi reportedly declared an income of 11.0018 million yuan for the entire year of 2024, while her estimated earnings from various activities from June to December 2024 exceeded 50 million yuan, indicating an income concealment of nearly 88% [3]. - Specific income details include a fee of 16 million yuan for her role in the drama "Yue Lin Qi Ji," and additional earnings from magazine shoots and brand endorsements totaling over 3 million yuan [6][7]. Group 2: Business Ventures and Upcoming Projects - Ju Jingyi is associated with two companies, both wholly owned by her: Shanghai Ju Shi Shun Li Film and Television Culture Studio and Shanghai Wan Shi Ru Yi Film and Television Culture Studio [12]. - As of March 31, 2026, she has four upcoming dramas, including the highly anticipated "Yue Lin Qi Ji," which is set to premiere on April 1, 2026 [14]. Group 3: Brand Endorsements and Collaborations - In 2026, Ju Jingyi has announced five new endorsements, including becoming the first global ambassador for several brands, indicating a strong presence in the commercial sector [15][16]. - Notable endorsements include her roles as the global ambassador for "Hu Shang A Yi" and "Pasha Glasses," as well as being the brand ambassador for "Taobao Tmall" [15][16]. Group 4: Ongoing Tax Investigation and Public Response - The tax investigation is ongoing, and there are concerns regarding how this will affect her upcoming projects and endorsements [19][20]. - Ju Jingyi's team has publicly denied the allegations, asserting compliance with tax laws and claiming the accusations are baseless [19].