Core Viewpoint - The emerging winter activity "ice floating" in Northern Europe has gained popularity in China, particularly in northern cities, but it poses significant risks that require regulation [1][2]. Industry Overview - Ice floating, a new trend in winter sports, involves participants wearing buoyant suits to float on icy waters, a practice that has recently been introduced in China after being popularized in countries like Russia, Finland, and Iceland [2]. - The first ice floating club in China opened in November last year in Altay, Xinjiang, with similar projects appearing in suburban areas of Beijing, such as Yanqing, Miyun, Huairou, and Fangshan [2]. Market Dynamics - The cost for participating in ice floating activities is approximately 200 yuan per person in suburban areas and around 150 yuan for two hours in central urban rivers, with group bookings available [2]. - Despite the growing interest, many ice floating projects lack formal qualifications, complete rescue facilities, and trained professionals, raising concerns about safety [2]. Safety Concerns - Experts highlight the inherent dangers of ice floating, noting that the buoyant suits, while designed for water rescue, do not guarantee safety in icy conditions [4][5]. - There are risks of hypothermia and drowning, especially in "live water" areas where upstream reservoirs may release water, creating strong currents that can endanger participants [5].

Core Viewpoint - The emerging winter activity "ice floating" in Northern Europe is gaining popularity in Beijing, but it poses significant risks and requires regulation [1][5]. Group 1: Activity Overview - Ice floating involves wearing a specially designed floating suit that provides buoyancy and warmth, allowing participants to float on icy waters [4][10]. - The activity has recently appeared in Northern Chinese cities, with the first ice floating club opening in Altay, Xinjiang in November last year [4][5]. Group 2: Market and Pricing - Various locations in the Beijing suburbs, such as Yanqing, Miyun, Huairou, and Fangshan, offer ice floating experiences, typically priced around 200 yuan per person, with some central river locations charging about 150 yuan for a two-hour session [5][10]. - Outdoor leaders promote these activities on social media, often organizing groups of six for the experience [5]. Group 3: Safety Concerns - Despite claims of safety, experts express concerns about the risks associated with ice floating, including the potential for drowning and the dangers of sudden water flow from upstream reservoirs [11][14]. - A rescue team leader highlighted that the suits used for ice floating are primarily designed for rescue operations and may not provide adequate safety for recreational use [12][14]. - Previous participants have reported dangerous experiences, including near-drowning incidents, indicating that the activity is not as safe as advertised [14].