Core Insights - The article highlights the financial challenges faced by residents in Qemai County, Xinjiang, due to its remote location and harsh desert environment, which complicates access to financial services [1][2][4] - The implementation of various livelihood projects in Qemai County is hindered by significant funding requirements and long project durations, necessitating efficient financial support [2][4] - The company Ping An Rongyi has adopted an "AI + O2O" model to enhance financial service coverage in remote areas, addressing the financial service gap in Qemai County [5][9] Financial Services Challenges - Qemai County, with an area of 138,600 square kilometers, faces a lack of financial services, impacting local livelihood projects and small businesses [1][2] - Construction project managers, like Ke, experience difficulties in securing timely payments for materials, which can halt construction progress [4] Innovative Solutions - Ping An Rongyi's consultants provide on-site financial services, significantly reducing the time and effort required for local businesses to access funds [5][7] - A case study illustrates how a consultant traveled 500 kilometers to assist a construction manager, resulting in a quick loan approval process that alleviated immediate financial pressures [7][8] Commitment to Local Development - The company emphasizes its commitment to serving remote areas, with its consultants traveling over 250,000 kilometers monthly to support various projects and small businesses [9][10] - Ping An Rongyi aims to transform the financial landscape in Xinjiang, moving from traditional "backpack finance" to comprehensive digital inclusive finance [10]