Core Points - The 2025 Guangdong International Tourism Industry Expo (referred to as "Tourism Expo") is organized to enhance tourism cooperation and promote economic growth in Guangdong province [1][4][6] - The Expo will feature a "Travel Agency Joint Exhibition" to support small and micro travel agencies, providing them with low-cost and high-exposure opportunities [4][6] - The event aims to expand partnerships with emerging tourist destinations in the Middle East, Africa, South America, and Oceania, with over 30% increase in participating travel agencies compared to last year [6][10] Group 1 - The Expo will take place from September 12 to 14 at the Guangzhou Canton Fair Exhibition Hall, covering an exhibition area of 40,000 square meters, with participation from nearly 40 countries and regions [6][10] - A "Smart Cultural Tourism Quality Improvement Action" will be launched, featuring a themed exhibition area and resource matching activities to connect core buyers with participating technology companies [9][10] - The event will also focus on all-age consumer markets, introducing initiatives for both the elderly and the younger generation to enhance engagement and market reach [10][12] Group 2 - The Expo will showcase innovative cultural and tourism products, including a "Cultural and Creative Action" aimed at integrating Guangdong's unique cultural elements with modern design [10][12] - The Hengqin Guangdong-Macao Deep Cooperation Zone aims to leverage the Expo to showcase its rich cultural tourism resources and enhance its visibility in the domestic and international tourism markets [14][15] - Travel agencies will present new product systems and upgraded services, including multi-destination tours and customized travel experiences [15][17]