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2025上半年中国艺术品拍卖市场观察
Zheng Quan Ri Bao· 2025-10-17 23:00
Core Insights - The Chinese art market is experiencing a comprehensive recovery in the first half of 2025, driven by macroeconomic stabilization and policy benefits after two years of structural adjustments [1] - The market is showing positive signs of "reducing quantity and increasing quality," indicating the beginning of a new growth cycle [1] Auction House Performance - China Guardian's spring auction in 2025 concluded with a total transaction amount of 1.6 billion yuan, a 23% increase from the autumn auction in 2024, with an average transaction rate of 80% [2] - Beijing Poly Auction achieved a transaction amount of 505 million yuan in its 20th anniversary spring auction, reflecting a 15.43% increase compared to the autumn auction in 2024 [2] - Christie's in Asia reported a total transaction amount of 2.2 billion HKD, exceeding the low estimate by 108%, while Sotheby's achieved over 750 million HKD in its spring auction series [2] Structural Changes in the Market - The art market in the first half of 2025 shows significant structural changes compared to 2024, with a recovery in overall market performance and a rotation of segments [3] - The Chinese calligraphy and painting sector has emerged as the strongest performer, demonstrating resilience and growth potential [3] - The traditional categories, particularly ancient and modern calligraphy and painting, have proven to be the "ballast" of the Chinese art market [3] Performance of Calligraphy and Painting - China Guardian's calligraphy and painting segment saw a 30% increase in transaction amount compared to the previous season, with modern and contemporary calligraphy and painting achieving a notable 21.7% growth [4] - The transaction rate for ancient calligraphy and painting reached 88%, setting a historical record [4] - Beijing Poly's calligraphy and painting segment achieved a total transaction amount of 169 million yuan, a significant 74.5% increase from the autumn auction in 2024 [4] Drivers of Market Strength - The strong performance in the calligraphy and painting market is driven by value discovery and academic research [5] - Auction houses are focusing on academic organization and historical context, enhancing collectors' recognition of the value and cultural significance of artworks [5] - Strategies such as increasing the supply of mid-to-low-priced items have led to high transaction rates, while maintaining a focus on high-end items [5][6] Emergence of New Collectors - In the first half of 2025, mainland collectors have significantly strengthened their influence in the Hong Kong auction market, contributing 33.3% to the total transaction amount in the Asia-Pacific region [7] - This trend reflects the growing wealth of high-net-worth individuals in mainland China and the deepening role of Hong Kong as a cultural trade platform [7] - The rise of younger collectors, particularly millennials and Gen Z, is reshaping the market dynamics, with 50% of new buyers at Christie's being from these demographics [8]