Core Insights - The article highlights the increasing trend of traditional manufacturing companies in Shanghai, such as Guangfu Color Steel Structure Group, seeking to expand their market reach through overseas channels, particularly via social media platforms like TikTok [1][2] - The emergence of specialized companies like "Lutou Social Outbound" is facilitating this transition by providing services that help manufacturers navigate the complexities of cross-border trade [2][3] Group 1: Market Expansion - Many traditional manufacturing firms are awakening to the potential of overseas markets, with a growing number of factories in the Yangtze River Delta region looking to leverage global social media platforms for order acquisition [1][2] - The competitive landscape is prompting companies to explore new markets rather than competing locally, with a focus on cost-effective marketing strategies [2][4] Group 2: Service Providers - "Lutou Social Outbound" offers a one-stop solution for manufacturers, handling video production, backend management, and logistics, allowing companies to focus on production after securing orders [3][4] - The company emphasizes a direct approach to connecting manufacturers with overseas buyers, eliminating intermediaries to enhance profit margins [2][3] Group 3: Educational Initiatives - Educational institutions in Shanghai are actively developing programs to train talent for the cross-border e-commerce sector, establishing partnerships to create practical training bases [5][6] - The focus is on equipping students with real-world skills and market sensitivity, leveraging Shanghai's strong industry foundation and practical case studies [6][7] Group 4: Government Support - The Shanghai Municipal Economic and Information Commission has launched an action plan aimed at fostering high-quality development in industrial cross-border e-commerce, targeting key industries and promising enterprises by 2027 [7] - The establishment of a digital outbound service center in Jiading aims to provide comprehensive support for companies looking to expand internationally through short videos and live streaming [7]