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百度首推“高说服力数字人”,李彦宏称之为“最令人激动的应用之一”
Jing Ji Guan Cha Wang· 2025-04-25 04:48
Group 1 - The core concept of "highly persuasive digital humans" was introduced by Baidu's founder, Li Yanhong, at the Create 2025 developer conference, aiming to redefine live commerce with intelligent agent technology [1] - The digital humans are developed on Baidu's "Huibo Star" platform, utilizing the Wenxin 4.5 model, enabling capabilities such as script intelligent creation, multi-modal integration, autonomous decision-making, and intelligent agent scheduling [1][2] - The platform has generated over 100,000 digital human hosts, achieving a 31% increase in overall conversion rates, with some live sessions in education and books outperforming real hosts [1] Group 2 - The digital human system features an AI "brain" that allows for autonomous perception and multi-agent collaboration, enabling real-time decision-making during live broadcasts [2] - The system is being extended across various industries, including law, education, finance, and automotive, with applications such as vehicle introductions and personalized health product recommendations [2] - The monthly cost of using the "highly persuasive digital human" for live streaming is kept under 1,000 yuan, representing an 80% cost reduction compared to traditional live streaming methods [2] Group 3 - Baidu's digital human services are offered for free on its own platform, with revenue primarily generated from e-commerce GMV commissions and advertising, rather than relying on SaaS subscription fees [3] - According to IDC's Q2 2025 report, Huibo Star ranks first in the industry across four metrics: technical capability, product performance, platform stability, and service support [3] - The digital human system is also widely used for short video generation within Baidu's content ecosystem, producing an average of one million pieces of content daily, establishing itself as a significant tool for AI content creation [3]