Core Insights - The recent surge in sports events such as "Village Super," "Su Super," and "Zhejiang BA" has stimulated consumer interest in travel and ticket economies, reflecting a vibrant growth in China's sports industry [1] - The sports industry is not only fulfilling the public's pursuit of a healthy lifestyle but also driving the development of related sectors such as health management, sports technology, skills training, accommodation, dining, and cultural tourism [1] - During the 14th Five-Year Plan period, the added value of the sports industry is growing at an average annual rate of 11.6% [1] - Cities are enhancing public fitness facilities to encourage sports participation, with shopping centers incorporating diverse sports facilities to create immersive consumer experiences [1] - The integration of sports with tourism and culture is gaining popularity among younger consumers, enriching their spiritual lives [1] - The 20th National Congress of the Communist Party of China emphasizes the need to promote both mass and competitive sports development to build a strong sports nation [1] Industry Development Strategies - Enhance the supply of sports products and services by improving sports venue planning and expanding quality service coverage [2] - Encourage the renovation and upgrade of sports venues towards green, low-carbon, and intelligent designs [2] - Support the cultivation of original and unique sports intellectual properties (IPs) and encourage the development of related merchandise [2] - Establish a multi-tiered sports event system to elevate the level of professional events and support the development of locally influential brand events [2] - Promote digital upgrades and smart equipment development in sports enterprises to enhance brand competitiveness [2] - Streamline the approval process for sports events and implement efficient safety licensing to reduce institutional costs for enterprises [2] - Establish a regulatory framework for prepaid sports consumption to strengthen risk management [2]