Core Insights - A property in Glen Waverley, Melbourne, was sold for AUD 1.7 million, attributed to a unique marketing strategy involving real estate agents dressed as Spanish bullfighters [1][4] - The property had an initial auction price of AUD 1.65 million and attracted three registered bidders, ultimately purchased by a young couple [4][1] Marketing Strategy - The marketing campaign featured a video showcasing bullfighters overcoming bulls, inspired by the property's Spanish missionary architectural style [1] - This is not the first time the agents have employed creative marketing; previously, they used Hollywood actor Liam Neeson's voice for a property video, paying homage to the "Taken" movie series [5][7] - The agent emphasized that creative marketing strategies significantly impact attracting attention on social media, making properties memorable to potential buyers [7] Auction Dynamics - The auction on the weekend saw the agents in extravagant costumes, which helped ease the tension among bidders [10] - According to PropTrack, the preliminary clearance rate for the week was 70.7%, with over 670 properties expected to be auctioned statewide the following week [10]