Core Insights - Coca-Cola announced that its Chief Operating Officer, Enrique Braun, will become the next CEO starting in Q1 2026, with current CEO James Quincey transitioning to Executive Chairman [1][5] - Braun has been with Coca-Cola for 30 years and has held various leadership roles across different regions and functions [1][5] - Quincey, who has been CEO for 9 years, successfully launched over ten billion-dollar brands and led the company into the alcoholic beverage market [2][6] Leadership Transition - Enrique Braun will officially take over as CEO on March 31, 2026, while James Quincey will remain actively involved as Executive Chairman [1][5] - Braun's extensive experience includes overseeing operations in Brazil, Latin America, Greater China, and South Korea, as well as managing supply chain, new business development, marketing, and innovation [1][5] Achievements Under Quincey - During Quincey's tenure, Coca-Cola introduced significant brands such as BodyArmor and Fairlife, and entered the hard seltzer market with Topo Chico [2][6] - Quincey also led a major restructuring in 2020, reducing the number of brands and focusing investments on high-growth products like Simply and Minute Maid [2][6] Current Challenges - As Quincey steps down, Coca-Cola faces challenges including weak demand for its products in the U.S. and Europe, and increasing consumer scrutiny over ingredients [7] - The company plans to launch a classic Coke version using cane sugar instead of high fructose corn syrup, responding to consumer preferences [7] Future Outlook - The board believes Braun will leverage the company's existing strengths to identify new growth opportunities globally [3][7] - Coca-Cola's stock price remained stable in after-hours trading following the announcement [4][7]