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韩媒:京东方有望获更多苹果OLED手机订单
WitsView睿智显示· 2025-09-17 10:09
Core Viewpoint - Samsung Display is set to become the exclusive supplier of flexible OLED panels for Apple's upcoming foldable iPhone series, with an expected supply of 10 million panels for the year. The price of foldable OLED panels is approximately three times higher than traditional flat OLED panels, and it is anticipated that the price for Apple will be about 25% higher than previous supplies to Samsung Electronics' MX division. However, Apple plans to significantly reduce orders for flat OLED panels from Samsung Display by about 50%, shifting those orders to LG Display and BOE [2]. Group 1 - Samsung Display will supply 10 million flexible OLED panels for Apple's foldable iPhone series in 2024 [2] - The price of foldable OLED panels is expected to be about three times higher than traditional flat OLED panels [2] - Apple will reduce its orders for flat OLED panels from Samsung Display by approximately 50%, reallocating those orders to LG Display and BOE [2] Group 2 - Apple is shifting its sales strategy from emphasizing performance and differentiation among models to enhancing the performance of standard models, particularly with the iPhone 17 series [5] - The small OLED panel market is facing challenges as the profitability of these panels approaches its limits, necessitating a balance between acceptable pricing and minimum profit margins for manufacturers [5][6] - Korean display companies, including Samsung Display, are betting on CoE technology to create thinner, more efficient panels without relying on polarizers, which could enhance product competitiveness [6][7]