与此同时，面向超级大乐透爱好者的套餐票营销活动也将于1月31日随销售期同步启动，活动贯穿整个 新春佳节，共覆盖16期大乐透开奖。本次活动以"大乐透套餐票 马上启新程"为主题，购彩者选择购买 指定的18元、28元、58元及88元四种套餐票，即可在出票时当场获得系统自动赠送的对应金额机选赠 票。活动总赠票资金高达50万元，其中购买88元套餐更可获赠追加投注的机选票，让购彩者以更超值的 方式参与，收获双份期待与惊喜。 海南省体彩管理中心表示，此次"体彩新春季"双线活动不仅是简单的促销，更是致力于在春节期间打造 一场具有趣味性和参与感的公益嘉年华。活动旨在让更多人在感受彩票游戏乐趣的同时，深入了解体育 彩票"来之于民、用之于民"的公益宗旨。彩彩 即开票自主营销活动已于2026年1月30日正式开启，将持续至3月8日。活动特别精选了多款富含新春及 本土吉祥寓意的新票，如"新春大吉2026"、"抢头彩2026"、"一路向海"等。活动期间，凡购买指定即开 票并中得规定奖级的购彩者，即可凭中奖彩票前往省内任意体彩实体店，通过终端设备扫码核验，兑换 成对应金额的即开票体验券。本次活动体验券发放总量可观，且设置了多重奖级，最高可获 ...

Core Viewpoint - The Beijing Sports Lottery has launched five new zodiac-themed scratch-off tickets for the Year of the Horse, aiming to enhance the festive atmosphere as the Lunar New Year approaches [1][2]. Group 1: Ticket Offerings - The five new scratch-off tickets include "New Year Good Luck 2026" (50 yuan), "Grab the First Prize 2026" (30 yuan), "Success on Horseback" (20 yuan), "Horse Brings Good Fortune" (10 yuan), and "Afternoon Horse" (5 yuan) [1][2]. - "New Year Good Luck 2026" features a vibrant design with elements like red colors, galloping horses, and festive decorations, enhancing the celebratory spirit [1]. - "Grab the First Prize 2026" is a collaboration with a well-known domestic IP, showcasing lively horse imagery and appealing to younger audiences [1]. - "Success on Horseback" presents three different scenes with a modern decorative style, symbolizing confidence and forward momentum [2]. - "Horse Brings Good Fortune" incorporates traditional patterns and is designed to be collectible, enhancing its value [2]. - "Afternoon Horse" features a unique design that allows for the assembly of a larger artwork, emphasizing traditional Chinese aesthetics and good wishes [2].

Core Insights - The China Sports Lottery has launched the "2026 New Spring Season" themed scratch-off lottery marketing campaign, aimed at rewarding long-term supporters with both online and offline gifts [1][2] - The campaign includes a special promotion for Shandong province, where purchasers of designated zodiac-themed tickets can receive additional scratch-off tickets as rewards for winning specific amounts [1] - The total budget for the promotional activity is set at 4 million yuan, with the campaign ending either when the budget is exhausted or at the scheduled end date [1] Group 1 - The scratch-off lottery campaign is designed to enhance the festive spirit as the New Year approaches, providing a warm and engaging experience for lottery players [1][2] - The campaign features specific scratch-off games such as "Jum Horse Celebration" and "Success on Horseback," with varying prize amounts for each ticket type [1] - The promotional activity emphasizes a "stacked" reward system, allowing winners to receive additional prizes, thereby increasing the excitement of participation [1] Group 2 - The China Sports Lottery adheres to the principle of "from the people, for the people," ensuring that a portion of the proceeds (20%) from each ticket sold contributes to public welfare projects [2] - The annual "New Spring Season" event serves as both a brand initiative and a festive interaction with lottery players, reinforcing community support through the purchase of lottery tickets [2] - The campaign encourages social engagement, inviting families and friends to participate together in the lottery experience, thereby fostering a sense of community and shared joy [2]