Group 1 - The core activity involves a promotional event for the Year of the Horse scratch-off lottery tickets in Shandong, which started on January 12, 2026, and will run until February 19, 2026 [1][2] - The event features four specially designed scratch-off tickets: "Lucky Horse," "Success on Horseback," "Grab the First Prize 2026," and "New Year’s Good Fortune 2026," each with specific prize amounts and promotional offers [1][2] - A total budget of 4 million yuan is allocated for the event, and if the budget is exhausted before the end date, the event will conclude early [2] Group 2 - Each purchase of the scratch-off tickets contributes 20% of the ticket sales to public welfare funds, supporting various social causes such as education and medical assistance [2] - The promotional event aims to enhance the festive atmosphere of the upcoming New Year while also encouraging participation in social responsibility through lottery purchases [2]

Core Viewpoint - The article highlights the launch of the "Spring Festival Zodiac Lottery" by the China Sports Lottery, featuring five new scratch-off tickets themed around the Year of the Horse in 2026, emphasizing the integration of traditional culture and modern design [4][5]. Group 1: Product Launch - The China Sports Lottery is releasing five new scratch-off tickets for the Year of the Horse: "New Spring Good Luck 2026," "Grab the First Prize 2026," "Success on Horseback," "Horse Year Celebration," and "Afternoon Horse" [4][5]. - The design of the tickets combines traditional elements with innovative features, such as the use of vibrant colors and cultural symbols [5]. Group 2: Cultural Significance - The launch of the zodiac-themed tickets has become a cultural phenomenon, starting from the first zodiac ticket in 2009, and has continued for 18 years, making it a collectible item for many [4][5]. - The tickets reflect a commitment to preserving and promoting Chinese zodiac culture through lottery products [4][5]. Group 3: Spring Festival Activities - The Spring Festival activities will commence on January 16, 2026, featuring three main components: national interaction, local events, and offline markets [6][7]. - An online interactive game called "Scratch Off New Wishes, Unlock Lucky Nine Horses" will run from January 16 to February 11, offering participants chances to win prizes [7]. Group 4: Community Engagement and Philanthropy - The lottery's ongoing success is attributed to its strong philanthropic foundation, promoting responsible gaming and continuous investment in public welfare [8]. - The Spring Festival initiative not only serves as a festive celebration but also resonates with the community, encouraging participation and support for social causes [8].

Group 1 - The Hainan Provincial Sports Lottery Management Center has launched the "Sports Lottery Spring Festival" marketing campaign to celebrate the Lunar New Year in 2026, aiming to create a festive atmosphere and reward long-time supporters [1] - The campaign includes two main lottery types: the instant lottery "Top Scratch" and the computer lottery "Super Lotto," offering generous ticket giveaways to enhance the festive experience for residents and tourists [1] - The instant lottery promotional activities started on January 30, 2026, and will run until March 8, featuring new tickets with auspicious meanings related to the Spring Festival, such as "New Year Great Luck 2026" and "Grab the Top Prize 2026" [1] Group 2 - A package ticket marketing activity for Super Lotto enthusiasts will begin on January 31, 2026, coinciding with the sales period, covering 16 draws during the Spring Festival [2] - The theme of the package ticket activity is "Super Lotto Package Ticket, Start a New Journey," allowing customers to purchase specific package tickets priced at 18, 28, 58, and 88 yuan, with corresponding bonus tickets automatically given at the time of purchase [2] - The total bonus ticket fund for this activity is 500,000 yuan, with the 88 yuan package offering additional bonus tickets for added value, enhancing the excitement for participants [2]

Core Viewpoint - The Beijing Sports Lottery has launched five new zodiac-themed scratch-off tickets for the Year of the Horse, aiming to enhance the festive atmosphere as the Lunar New Year approaches [1][2]. Group 1: Ticket Offerings - The five new scratch-off tickets include "New Year Good Luck 2026" (50 yuan), "Grab the First Prize 2026" (30 yuan), "Success on Horseback" (20 yuan), "Horse Brings Good Fortune" (10 yuan), and "Afternoon Horse" (5 yuan) [1][2]. - "New Year Good Luck 2026" features a vibrant design with elements like red colors, galloping horses, and festive decorations, enhancing the celebratory spirit [1]. - "Grab the First Prize 2026" is a collaboration with a well-known domestic IP, showcasing lively horse imagery and appealing to younger audiences [1]. - "Success on Horseback" presents three different scenes with a modern decorative style, symbolizing confidence and forward momentum [2]. - "Horse Brings Good Fortune" incorporates traditional patterns and is designed to be collectible, enhancing its value [2]. - "Afternoon Horse" features a unique design that allows for the assembly of a larger artwork, emphasizing traditional Chinese aesthetics and good wishes [2].

Core Insights - The China Sports Lottery has launched the "2026 New Spring Season" themed scratch-off lottery marketing campaign, aimed at rewarding long-term supporters with both online and offline gifts [1][2] - The campaign includes a special promotion for Shandong province, where purchasers of designated zodiac-themed tickets can receive additional scratch-off tickets as rewards for winning specific amounts [1] - The total budget for the promotional activity is set at 4 million yuan, with the campaign ending either when the budget is exhausted or at the scheduled end date [1] Group 1 - The scratch-off lottery campaign is designed to enhance the festive spirit as the New Year approaches, providing a warm and engaging experience for lottery players [1][2] - The campaign features specific scratch-off games such as "Jum Horse Celebration" and "Success on Horseback," with varying prize amounts for each ticket type [1] - The promotional activity emphasizes a "stacked" reward system, allowing winners to receive additional prizes, thereby increasing the excitement of participation [1] Group 2 - The China Sports Lottery adheres to the principle of "from the people, for the people," ensuring that a portion of the proceeds (20%) from each ticket sold contributes to public welfare projects [2] - The annual "New Spring Season" event serves as both a brand initiative and a festive interaction with lottery players, reinforcing community support through the purchase of lottery tickets [2] - The campaign encourages social engagement, inviting families and friends to participate together in the lottery experience, thereby fostering a sense of community and shared joy [2]