拼小团旅游产品

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中秋国庆超长假期将至,第一批游客已经到达目的地
Guo Ji Jin Rong Bao· 2025-09-29 10:39
Core Insights - The upcoming Mid-Autumn and National Day holidays are expected to see a significant increase in travel demand, with domestic travel intentions rising by 30% year-on-year and outbound travel intentions increasing by over 40% [1][4] Travel Trends - The trend of "taking 3 days off to get 12 days off" is gaining popularity, allowing travelers to extend their holidays to 16 days [1] - Peak travel times are anticipated from September 27 to October 12, with a notable increase in hotel bookings and transportation traffic in major cities [4][5] Long-Distance Travel Demand - There is a strong demand for long-distance travel, with many travelers opting for destinations over 300 kilometers away during the holiday period [6] - Popular domestic flight destinations include Chengdu, Shanghai, and Beijing, while top train routes feature cities like Zhengzhou and Wuhan [6] Outbound Travel Surge - Outbound travel is experiencing a resurgence, with hotel search interest for international destinations increasing by 40% year-on-year [8] - Traditional destinations like Japan and Thailand remain popular, while emerging destinations such as Uzbekistan and Kazakhstan are gaining traction [8] Demographic Shifts - Young travelers aged 18-29 are becoming the core demographic for holiday travel, making up 46% of flight bookings [9] - The travel preferences of younger generations are shifting towards personalized and immersive experiences rather than traditional sightseeing [9] New Travel Products - There is a growing interest in small group travel products, with bookings for "拼小团" (small group tours) increasing by over 60% [10] - These products focus on unique experiences and local cuisine, catering to the preferences of younger travelers [10]