Group 1 - The article highlights a surge in demand for red-themed products as consumers prepare for the upcoming New Year, particularly focusing on items associated with the Chinese zodiac year of the horse [1] - Local businesses, especially in the lingerie and gold jewelry sectors, are experiencing increased sales, with reports of customers purchasing multiple red items for good luck [1] - The price of gold jewelry has surpassed 1400 yuan per gram, yet consumer demand remains strong, with specific items like horse-themed bracelets gaining popularity [1] Group 2 - Online platforms such as JD, Taobao, and Tmall have reported a 150% year-on-year increase in search volume for keywords related to "birth year underwear" and "red wedding underwear" [2] - Younger consumers, particularly from Generation Z, are diversifying their purchases beyond traditional items, opting for creative products like coffee mugs and limited edition keychains that reflect their zodiac sign [2] - The integration of traditional cultural elements with modern consumer behavior is evident, as people seek meaningful purchases that symbolize good fortune and quality of life [2]