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开学季消费热潮涌动
Jing Ji Ri Bao· 2025-09-11 23:28
Core Insights - The new semester has led to significant changes in the consumption of cultural and educational supplies as well as electronic educational products, indicating a vibrant back-to-school market and guiding the iteration and upgrade of educational products [3][4] Group 1: Consumption Trends - There is a rapid increase in the transaction volume of teaching/experimental supplies, stationery, and art materials within cultural and educational supplies [3] - Electronic educational products such as learning machines and word machines have also seen notable growth in transaction volume, with distinct preferences among different consumer groups [3] Group 2: Product Development Directions - Educational products should focus on functional refinement and specialization, developing targeted features for different learning scenarios and stages, such as deep tutoring for specific subjects [3] - Companies should pay attention to the needs of different consumer groups, particularly the 36 to 45 age demographic, who prioritize the practical benefits of educational products for their children [3] Group 3: Marketing and Regional Strategy - There is a need for enhanced regional market analysis and layout, as consumer demand for educational products varies by province, influenced by educational policies, economic levels, and cultural perspectives [4] - Companies should dynamically track changes in demand and actively engage in product iteration and upgrades to win consumer favor with better quality and service [4]