Core Insights - The average return on investment (ROI) for companies that quantified their generative AI projects is 41%, meaning for every $1 million invested, companies gained $1.41 million in business value [1] - The primary motivations for companies adopting generative AI include improving operational efficiency (51%), enhancing customer experience (43%), and accelerating innovation outcomes (40%) [1] - A significant 98% of companies expect their budgets for generative AI projects to increase in areas such as data, models, supporting software, infrastructure, or personnel over the next 12 months [1]