数智化‘自服务’体系

Search documents
数字服务提升消费金融体验
Jing Ji Ri Bao· 2025-09-15 22:14
Group 1: Digital Transformation in Consumer Finance - The consumer finance industry is advancing digital transformation to enhance service methods and product innovation, aiming to extend inclusive financial services [1] - Zhaolian Consumer Finance has launched a self-service system powered by AI technology to provide comprehensive financial services for long-tail customer groups such as individual strivers and new citizens [1] - Other financial institutions like Zhongyou Consumer Finance and Bank of China Consumer Finance are also increasing their technological investments, significantly improving their digital service capabilities [1] Group 2: Balancing Inclusiveness and Profitability - According to Shao Hang, Deputy General Manager of Zhongyuan Consumer Finance, achieving a balance between "universal" and "beneficial" financial services is a complex challenge that involves risk pricing and cost control [2] - The target customers of consumer finance institutions often include new citizens and blue-collar workers, whose incomplete credit information and income volatility increase risk costs [2] - Institutions should leverage digital channels to provide differentiated financial services based on a deeper understanding of customer attributes [2] Group 3: Risk Management and Technology Integration - The consumer finance industry is utilizing digitalization to enhance customer risk identification and broaden service coverage [3] - Haier Consumer Finance has innovatively applied multi-modal industry models in its risk control system, integrating technologies like image recognition and natural language processing for comprehensive user analysis [3] - These digital technologies have enabled Haier Consumer Finance to implement key anti-fraud features, significantly improving the accuracy and efficiency of digital inclusive finance risk control [3] Group 4: Online Service Migration and Market Opportunities - Consumer finance institutions are migrating loan applications and approvals online, allowing users to complete all processes via mobile devices, enhancing customer experience and reaching underserved areas [4] - Ouyang Rihui from Central University of Finance and Economics emphasizes the need for the industry to leverage digital technology to improve customer acquisition and retention capabilities [4] - The county-level consumer finance market is identified as a blue ocean market, with potential to enhance financial services for urban residents and expand coverage to remote rural areas [4]