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江苏推动游艇消费大众化
Jiang Nan Shi Bao· 2025-12-15 14:36
Core Viewpoint - The Jiangsu provincial government has introduced measures to promote the yacht industry, aiming to enhance modern service levels and meet the growing demand for leisure activities among the public [1][2]. Group 1: Promoting Yacht Consumption - The government plans to lower the barriers to yacht experiences by exploring yacht rental services, allowing clubs to offer rentals and driving services for yachts with up to 12 passengers [1]. - A comprehensive management system for yacht rentals will be established, covering registration, behavior norms, contracts, and safety responsibilities to ensure safe water transportation [1]. Group 2: Developing Yacht Tourism Products - The focus will be on creating unique tourism products that cater to the public's demand for yacht experiences, including ecological sightseeing, leisure vacations, and water sports [1]. - Activities such as yacht safety trials, experiential lectures, and immersive participation methods will be organized to enhance public engagement and expand the consumer base [1]. Group 3: Encouraging Yacht Events and Competitions - The government encourages the integration of outdoor sports with yacht experiences, promoting water sports and yacht-related events in cities like Wuxi, Suzhou, and Lianyungang [2]. - There will be support for organizing yacht-related competitions to enhance industry collaboration and increase the visibility of Jiangsu's yacht sector [2]. Group 4: Strengthening Industry Promotion - A dual approach of internal development and external collaboration will be adopted to enhance yacht exhibition and promotion systems, including hosting yacht tourism promotion events during local festivals [2]. - Jiangsu yacht manufacturers will be supported in participating in international yacht exhibitions to showcase their technology and products, aiming to expand the market beyond the province [2]. Group 5: Comprehensive Development Measures - The measures also include innovations in government services, improving overall service quality, enhancing research and manufacturing capabilities, and creating a favorable development environment for the yacht industry [2][3].