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深化文旅融合 2025中国文化旅游产业博览会开幕
Zheng Quan Shi Bao· 2025-09-12 19:27
Core Viewpoint - The 2025 China Cultural Tourism Industry Expo opened in Wuhan, focusing on the theme of "Deepening Cultural and Tourism Integration for a Better Life" [1] Group 1: Event Overview - The expo features four main functions: exhibition, performance, sales, and tourism [1] - The outdoor exhibition area spans 40,000 square meters, showcasing cultural tourism IP floats under the theme "Rivers and Mountains Add Splendor" [1] - The indoor exhibition hall covers 60,000 square meters, highlighting new business formats, scenarios, and products in cultural tourism, including digital clusters, smart navigation, low-altitude cultural tourism, and intangible cultural heritage creative products [1] Group 2: Participation and Scale - The event attracted over 2,000 domestic exhibitors and 50 overseas travel merchants [1]
超2000家参展商齐聚2025中国文化旅游产业博览会
Xin Hua Wang· 2025-09-12 10:41
Core Insights - The 2025 China Cultural Tourism Industry Expo opened in Wuhan, showcasing the integration of culture and tourism with a focus on high-tech innovations [1][3][5] - The expo features over 2,000 domestic exhibitors and 50 international travel companies, covering an exhibition area of 100,000 square meters [1][3] - The event highlights the strong growth of China's cultural and tourism sectors, with significant increases in revenue and domestic travel [5] Group 1: Event Overview - The expo is themed "Deepening Cultural and Tourism Integration, Enjoying a Better Life," and includes four main functions: exhibition, performance, sales, and tourism [3] - The outdoor exhibition area of 40,000 square meters showcases cultural tourism IP floats, while the indoor area of 60,000 square meters presents new business models, scenes, and products in the cultural tourism sector [3] Group 2: Technological Integration - High-tech elements are a highlight of the expo, with robots performing tasks such as guiding, providing dining services, and entertaining as musicians and dancers [5] - Major cultural institutions, including the National Museum of China and the Palace Museum, are participating, presenting over 400 popular cultural and creative products [5] Group 3: Industry Performance - In the first half of the year, 80,000 large-scale cultural and related enterprises in China achieved a revenue of 7.13 trillion yuan, marking a year-on-year growth of 7.4% [5] - Domestic travel reached 3.285 billion trips, with total spending of 3.15 trillion yuan, reflecting year-on-year increases of 20.6% and 15.2%, respectively [5]