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(新春走基层)冰雪经济赋能新疆乡村振兴
Xin Lang Cai Jing· 2026-02-23 09:22
Core Viewpoint - The development of ice and snow tourism in Pingxiliang Village has significantly improved the local economy and contributed to rural revitalization, transforming the village from one of the poorest in Urumqi County to a thriving community reliant on tourism [1][3][5]. Group 1: Economic Impact - The introduction of ice and snow tourism has led to a substantial increase in household incomes, with some families reporting their annual income has doubled since starting their homestay businesses [3]. - During the Spring Festival, the village's 60 homestays were fully booked from New Year's Eve to the sixth day of the new year, indicating a strong demand for tourism services [5]. Group 2: Community Transformation - Approximately 70% of the village's population is now engaged in the tourism industry, particularly in ice and snow tourism, showcasing a shift from traditional agricultural practices to tourism-based livelihoods [5]. - The village underwent a significant transformation starting in 2004 when enterprises invested in the area, leading to the construction of a new village and the development of ski resorts, laying the groundwork for the current tourism boom [5].