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新西兰旅游局首席执行官:中国游客自驾游比例不断上升
Zhong Guo Xin Wen Wang· 2025-09-25 23:23
Core Insights - The proportion of Chinese tourists opting for self-driving tours in New Zealand is continuously increasing, with a notable rise in interest towards natural, cultural, and leisure experiences [1][2] - The recovery of the outbound travel market in China has led to a growing demand for in-depth and personalized travel experiences, making New Zealand increasingly popular among Chinese travelers [1] - Data from Rent a Car predicts that the number of Chinese tourists driving in the Southern Hemisphere during the upcoming National Day holiday is expected to increase by over 15% year-on-year [1] Group 1 - The age group of Chinese tourists choosing self-driving tours in New Zealand is primarily between 18 to 34 years, who are tech-savvy and prefer self-planned itineraries using platforms like Xiaohongshu and Rent a Car [1] - There is a noticeable shift in the Chinese tourism market towards smaller, high-end, and self-guided travel experiences [1][2] - New Zealand tourism operators are responding to this trend by offering more sustainable and culturally immersive travel experiences [1] Group 2 - The average stay of Chinese tourists in New Zealand is 16 days, with 39% preferring to travel in the autumn [2] - To enhance convenience for Chinese tourists, New Zealand has eliminated the requirement for certification of non-English document translations [2] - Starting from November 2025, Chinese tourists holding a valid Australian visa can enter New Zealand with an electronic travel authorization (NZeTA) for up to three months without needing a separate New Zealand visa [2]