Core Insights - Yunnan Province aims to enhance its tourism services and market order, targeting 6 million residents by 2025 under the "Travel to Yunnan" brand [1][3] Group 1: Tourism Transformation - The shift from "check-in tourism" to "immersive living" is redefining the relationship between visitors and destinations, with 389 million travelers in 2024, a 20.7% increase year-on-year [2] - The average stay for travelers in Yunnan reached 80 days, indicating a significant change in consumption patterns, with dining and accommodation costs becoming more prominent [2][3] Group 2: Economic Impact - The traditional tourism model limited local economic benefits, with transportation costs accounting for 40% of visitor spending, while the new model enhances local spending, particularly in dining (40%) and accommodation (30%) [2] - The "Travel to Yunnan" initiative is expected to drive economic growth, with plans to cultivate over 3,000 key rural tourism villages by 2027 [3][7] Group 3: Case Study - Hongwafang Village - Hongwafang Village transformed from a declining area to a popular destination, generating nearly 2 million yuan in direct income since 2023 through tourism initiatives [4] - The village's economic model includes integrating local culture and heritage, leading to increased local employment and entrepreneurship [4][5] Group 4: Regional Advantages - Qujing City, with its favorable climate and low living costs, attracts over 500,000 summer visitors annually, enhancing its appeal as a travel destination [7][8] - The local education system has become a unique selling point, attracting families seeking quality education for their children, further boosting the travel and living experience [8]